3 Tips for Planning a Successful Product Launch Event

Planning an event for a product launch is can exciting, yet nerve-racking time. There are so many aspects to consider, the main one being how can you ensure that your product is memorable for your guests. Our team at Kiki Bag, experts in branded goodie bags, are here to help in planning a successful product launch that will be remembered by all.

How to Have to Perfect Product Launch Event

Here are our top tips towards planning an enjoyable and successful launch event for your new product:

1. Pay Attention to More Than Just the Product

While the product is obviously most important aspect of the launch event, which needs to remain the number one priority, another extremely important aspect is the entertainment factor. By ensuring you have relevant, yet engaging entertainment, you are giving your guests an event to look forward to, as well as one that they will not easily forget. Carefully-selected entertainment can create an enjoyable event, whilst prompting conversation amongst guests, ensuring that everyone is mingling and having a good time. This entertainment can range from inspirational talks, a live band, interactive food stations, such as a buffet, or a photobooth; all of these will leave a lasting impression on your guests.

Other factors, such as a lavish venue and elaborate décor will also be memorable. Simply, if you can make your guests remember the event, they will remember the reason they were there- for the launch your new product. By creating an enjoyable product launch, your guests are more likely to tell their friends and connections about it- which is free marketing for you!

2. Identify Your Target Audience

Creating an amazing product is just the tip of the iceberg in creating a successful product launch. One of the most important aspects of any product launch is knowing exactly who your target audience is and ensuring that those are the people who are filling the room at your product launch. It is very important to know your target market extremely well; know what they want, their interests and expectations, once you know what these are, you can cater towards their specific needs and preferences, and it is much easier to customize your marketing efforts to ensure you are making the greatest impact possible on your potential clients.

3. Make Your Brand Memorable

The main purpose of a product launch is to create awareness and a demand for your company and the new product you are offering. A very important part of any product launch is to create as much brand awareness as possible, while at the same time creating a hype about the actual product. Market your product in any and every way possible; you can do this by making use of displays, banners, posters or by creating an online space for your product.  Also, once the product launch has taken place, don’t forget to send a reminder home with the guests in attendance to remind them of the memorable time they had; you can do this by packaging your promotional goods in a custom-made paper bag plastered with your brand name.

Conveniently Order your Customised Paper Bags from Kiki Bag Today!

Let our team at Kiki Bag help you make the most of your product launch. Begin the planning for your event by requesting a quote and we will be happy to assist you in finding the best option for your promotional goods.