5 Ways to Increase Brand Awareness

Are you wanting to grow your business in 2020 and beyond?

If yes, then you need to be strategizing ways to increase your overall brand awareness. Having the ability to drive traffic, boost sales, and ultimately increase your bottom line, the importance of learning how to increase brand awareness should never be underestimated. From using customization techniques to promoting your business on social media, keep reading to discover how you can increase brand awareness this year.

Increase Brand Awareness: How to Achieve It

If you already know the importance of brand awareness but are unsure about how to go about achieving it, then you have come to the right place. Below you will find out the top 5 ways to increase brand awareness that leading marketers swear by.

Read Next: 5 Ways to Keep Your Business Top-of-Mind For Your Clients

1. Increase Brand Awareness with Customization

Everyone loves the personal touch, so why should your customers be any different? Whether you are planning your corporate Christmas gifts ahead of the holiday season or you are giving out some freebies, by using customized and branded paper bags as your chosen packaging option, you are guaranteed to impress.

2. Increase Brand Awareness with Social Media Marketing

If you don’t already have a business profile on all the most popular social media platforms, then now is the time to get one. Ensure that you add all your relevant information, including contact details, opening hours, and directions to your business. Plus, ensure that you use your brand voice for every post you create.

3. Increase Brand Awareness with a Referral Program

If you want to both increase brand awareness and increase customer loyalty, why not set up a referral program? Not only does this encourage your existing customers to spread the word about your products or services, but it can also increase your email subscriptions and drive traffic to your site.

4. Increase Brand Awareness with a Local Partnership

A great brand building strategy if you are a local-orientated business, partnering up with other local businesses, can help you get your brand in front of a much wider audience.

5. Increase Brand Awareness with Video Content

Video content is becoming more and more popular with internet users worldwide as a way to consume information. Jump on this bandwagon and start creating regular videos for your customers to watch and share. You could even go one step further and livestream your business!

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Now Read: How Bespoke Packaging Uplifts Your Brand’s Reputation