One of the most powerful marketing techniques that a business can use to generate more sales is their brand awareness – this is the amount of recognition your brand image receives when the average person catches sight of it. A higher brand awareness usually brings with it a higher number of sales, but this is no good if the return on investment is poor. To help you raise brand awareness, we at Kiki Bag have put together a few quick and easy methods with good ROI that you can use!
Referral programs are an easy way to spread the word about your product or service! The concept is that by offering a perk to your current clients, you encourage them to refer a friend or colleague to your brand, thus increasing your client base and potential sales. The perk can be a small discount or prize of sorts, that a regular customer will be thrilled to receive. Your brand awareness is increased as more and more referred friends learn about your business and what you have to offer.
Social media is an undeniably powerful tool for brand awareness and customer acquisition, and we have a quick and easy way for you to capitalise on it! Try your hand at running a social media competition where users submit photographs or videos according to your criteria, and other users vote on their favourites. Your brand can offer a prize or discount to the winner, thus creating a ‘purpose’ for the competition, with a beautiful by-product being increased brand awareness!
Do not underestimate the power of ‘free’! You can intrigue new customers and encourage them to make purchases by offering demos and free samples of your product or service to passers-by as a promotional exercise. At the least, a potential customer will meet your brand, interact with your product and leave knowing more about you – this is brand awareness – and at the most, your potential customer may become an actual customer by making a purchase!
Influencer marketing is one of the Next Big Things, and you should consider giving it a try. Start by identifying influencers in your industry whose business would complement yours (not compete with) and ask them to consider promoting your brand or product. Influencers are often paid a fee for promoting your brand on their platform, but the return on investment is incredible. Remember to be respectful and not too sparing with your cash – you don’t want to insult an influencer who may go on to ‘expose’ your bad behaviour…
Packaging is an often-forgotten way in which to raise brand awareness – it is so simple and yet so effective for getting your brand image out in the public eye. Kiki Bag produces a variety of branded paper shopping bags that serve a load of benefits for the business that uses them:
Contact us today to discuss the branded paper bags that can help you increase your brand awareness. Our blog section is filled with interesting articles about our products and how to use them best! We will see you in the next blog post…